Blogger outreach often receives bad press due to the bad practices of those doing it. Well, it's time to highlight some people who get it right. Denver based digital agency, V9SEO, applied the ethical, tailored approach that we strongly advocate to deliver a successful outreach campaign for their client. Their client was the Californian ski resort of Mountain High. They delivered on their brand objectives and were able to objectively review the great results of the campaign with … [Read more...]
Inkybee: The new Toolbox for Influencer Research and Outreach
What do digital marketing pro's want? the ability to research their clients' sectors efficiently and effectively; the ability to demonstrate value to their clients; the ability to report to their clients simply and professionally; and the ability to manage everything in one, seamless interface. Which is why Inkybee has evolved to align with these needs and today we are pleased to launch a whole new toolbox to help digital comms pro's succeed. What's in the box? 1. A suite of … [Read more...]
How Blogger Outreach and Content Curation keep your Content Marketing Strategy Running
Photo credit: Ed Yourdon / Foter.com / CC BY-SA A couple of months ago, Sean Butler wrote an excellent piece on the Spundge blog explaining the value of Content Marketing, even for businesses that are not media-oriented. I loved this quote in particular: “Content marketing is a playground of ideas within which businesses can operate at low cost and high benefit”. Content Marketing has torn down the barriers. All of a sudden the little guys can compete with the big corporations. In days … [Read more...]
Inkybee User Update: All your blogger outreach data and info in one place
Inkybee has always presented the best metrics for assessing the blogs you are interested in - audience reach, engagement, posting activity, social media followers, SEO variables, and more. Now we've added the ability to show and record lots more information on every blog, all in one place. Every blog now has a "blog details" button. Click on it and you'll see: 1 Social Media: The social media accounts associated with that blog, including new Klout and Kred data, plus the ability to add … [Read more...]
The Inkybee browsing bar – a fresh way to review blogs
We're very excited to announce that we've rolled out a pretty useful bit of new functionality. Our users told us that they wanted to review their blogs with their metrics at the same time. So we've built the 'Inkybee Browsing Bar'. It enables a completely fresh way to look at any blogs by viewing the blog homepage whilst also seeing the important metrics and having access to 'add to' and 'remove from' list functionality. The Browsing Bar view is accessible by clicking this … [Read more...]
Inkybee User Update: Look What’s New
We've been garnering lots of feedback from Inkybee's best users. And we're acting on it, so today we're pleased to announce two great updates that we've just rolled-out: 1 You can enter contact details for any of the blogs you are tracking. Now you can store the email addresses, telephone numbers and more for any personal contacts you have with a blog. 2 You can filter the results of your blog research, honing in on the best blogs. On any discovery results page you can change how … [Read more...]