Why are blogs important? Blogs have become the engine of the Internet. Look at it from the consumer perspective: 81% of the people online trust the information they read on blogs 61% of those people have made a purchase based on a blogger’s recommendation 63% of people are more likely to be influenced by a blog than a magazine to make a purchase. (Sourced from this great post on blogger outreach strategy by Neil Patel). The key message: People Trust Blogs The impact of this … [Read more...]