Delphian Ballistics have been using Inkybee to research the oil and gas sector and we've helped them use the results of this research to create a list of '50 of the best oil & gas blogs and news sites'. Why is this useful? Several reasons: They now know who the influencers are in their sector, in detail; They can use Inkybee outreach tools to keep track of their relationships with all of them; They can also get alerts for specific keywords that any of the bloggers mention; … [Read more...]
Inkybee: The new Toolbox for Influencer Research and Outreach
What do digital marketing pro's want? the ability to research their clients' sectors efficiently and effectively; the ability to demonstrate value to their clients; the ability to report to their clients simply and professionally; and the ability to manage everything in one, seamless interface. Which is why Inkybee has evolved to align with these needs and today we are pleased to launch a whole new toolbox to help digital comms pro's succeed. What's in the box? 1. A suite of … [Read more...]
How to find the best blogs on the Internet
Why are blogs important? Blogs have become the engine of the Internet. Look at it from the consumer perspective: 81% of the people online trust the information they read on blogs 61% of those people have made a purchase based on a blogger’s recommendation 63% of people are more likely to be influenced by a blog than a magazine to make a purchase. (Sourced from this great post on blogger outreach strategy by Neil Patel). The key message: People Trust Blogs The impact of this … [Read more...]
10 Top Tips for How to Pitch a Blogger Effectively
I'll be up front about this, Inkybee crossed a line this week: where they're publicly available, we're now showing the email addresses of bloggers to Inkybee users. We avoided this from the outset, but now our users can happily drop these addresses into their mail merge tools and spam the bloggers. Ouch! Well, that's an approach that we actively discourage as we educate and encourage our users to pitch bloggers in a personal, ethical manner. So why did we do it? The simple answer is … [Read more...]
Inkybee User Update: All your blogger outreach data and info in one place
Inkybee has always presented the best metrics for assessing the blogs you are interested in - audience reach, engagement, posting activity, social media followers, SEO variables, and more. Now we've added the ability to show and record lots more information on every blog, all in one place. Every blog now has a "blog details" button. Click on it and you'll see: 1 Social Media: The social media accounts associated with that blog, including new Klout and Kred data, plus the ability to add … [Read more...]
The Inkybee browsing bar – a fresh way to review blogs
We're very excited to announce that we've rolled out a pretty useful bit of new functionality. Our users told us that they wanted to review their blogs with their metrics at the same time. So we've built the 'Inkybee Browsing Bar'. It enables a completely fresh way to look at any blogs by viewing the blog homepage whilst also seeing the important metrics and having access to 'add to' and 'remove from' list functionality. The Browsing Bar view is accessible by clicking this … [Read more...]
Inkybee User Update: Look What’s New
We've been garnering lots of feedback from Inkybee's best users. And we're acting on it, so today we're pleased to announce two great updates that we've just rolled-out: 1 You can enter contact details for any of the blogs you are tracking. Now you can store the email addresses, telephone numbers and more for any personal contacts you have with a blog. 2 You can filter the results of your blog research, honing in on the best blogs. On any discovery results page you can change how … [Read more...]
“RUN, don’t walk to Inkybee …”
That's how our friends over at Spin Sucks described what you should do next! It's been a great 7 days for Inkybee with huge numbers of new users joining and a very positive review in Spin Sucks highlighting the importance of blogs in digital PR. Right from the start, the intention has been to make Inkybee affordable to the people and organisations that really need it. So the great news now is that we've just launched pricing for Inkybee that does exactly that: 1 There are affordable … [Read more...]
Who’s going to be most grateful that you told them about Inkybee?
Do you have a friend who might find Inkybee useful? You know, the one that's always struggling with the spreadsheets of bloggers? If you join the Inkybee affiliate program, you can invite them along AND earn cash when they sign up for Inkybee. It's very simple - just head to your User Settings page and click the 'Become an affiliate' button. You'll be given a unique link that you can then share with your friends who you think might find Inkybee useful. As a reward you earn 10% … [Read more...]
What to do with 111 million tags?!
At the time of writing, the total number of tags in the Inkybee systems is 111 million. Having all those tags in our Inkybee systems is worth celebrating so we thought it was time to roll out some fantastic new tag-based functionality. So, on each of the list pages, you'll now find a simple search box for the new Tag discovery tool. Simply enter any term that might be used as a tag, and we'll find blogs using that tag so that you can add them to your list. It's blazingly fast and we … [Read more...]