Odds are that if you’ve ever been involved with a startup you have probably asked yourself the question; how is this ever going to work? So you also know there is close to nothing you wouldn’t do to get your startup up and running. The age-old problem for startups is that each business is different and every market place is always changing, which means there is no clear blueprint to success. But what if I told you there is a sure fire way to getting ahead? And it’s not even going to burn through … [Read more...]
50 great oil and gas blogs – an Inkybee case study
Delphian Ballistics have been using Inkybee to research the oil and gas sector and we've helped them use the results of this research to create a list of '50 of the best oil & gas blogs and news sites'. Why is this useful? Several reasons: They now know who the influencers are in their sector, in detail; They can use Inkybee outreach tools to keep track of their relationships with all of them; They can also get alerts for specific keywords that any of the bloggers mention; … [Read more...]
A Special Deal for Independent PR Pro’s
At Inkybee we've always championed the needs of smaller, independent agencies. Last month we formally took that a step further by announcing a partnership with Solo PR Pro, an organisation that provides heaps of helpful resources for independent communications consultants. If you are an individual PR (or marketing) practitioner, you can now get an amazing 50% off the price of Inkybee via Solo PR Pro. You can check out the deal here. We know that bloggers are a fast and reliable way of … [Read more...]
Blogger outreach done the right way
Blogger outreach often receives bad press due to the bad practices of those doing it. Well, it's time to highlight some people who get it right. Denver based digital agency, V9SEO, applied the ethical, tailored approach that we strongly advocate to deliver a successful outreach campaign for their client. Their client was the Californian ski resort of Mountain High. They delivered on their brand objectives and were able to objectively review the great results of the campaign with … [Read more...]
Inkybee: The new Toolbox for Influencer Research and Outreach
What do digital marketing pro's want? the ability to research their clients' sectors efficiently and effectively; the ability to demonstrate value to their clients; the ability to report to their clients simply and professionally; and the ability to manage everything in one, seamless interface. Which is why Inkybee has evolved to align with these needs and today we are pleased to launch a whole new toolbox to help digital comms pro's succeed. What's in the box? 1. A suite of … [Read more...]
How to find the best blogs on the Internet
Why are blogs important? Blogs have become the engine of the Internet. Look at it from the consumer perspective: 81% of the people online trust the information they read on blogs 61% of those people have made a purchase based on a blogger’s recommendation 63% of people are more likely to be influenced by a blog than a magazine to make a purchase. (Sourced from this great post on blogger outreach strategy by Neil Patel). The key message: People Trust Blogs The impact of this … [Read more...]
10 Top Tips for How to Pitch a Blogger Effectively
I'll be up front about this, Inkybee crossed a line this week: where they're publicly available, we're now showing the email addresses of bloggers to Inkybee users. We avoided this from the outset, but now our users can happily drop these addresses into their mail merge tools and spam the bloggers. Ouch! Well, that's an approach that we actively discourage as we educate and encourage our users to pitch bloggers in a personal, ethical manner. So why did we do it? The simple answer is … [Read more...]
How Blogger Outreach and Content Curation keep your Content Marketing Strategy Running
Photo credit: Ed Yourdon / Foter.com / CC BY-SA A couple of months ago, Sean Butler wrote an excellent piece on the Spundge blog explaining the value of Content Marketing, even for businesses that are not media-oriented. I loved this quote in particular: “Content marketing is a playground of ideas within which businesses can operate at low cost and high benefit”. Content Marketing has torn down the barriers. All of a sudden the little guys can compete with the big corporations. In days … [Read more...]
Toronto unmasked via the blogosphere
As some of you will know, we've been asking the good folk of Toronto to help us to create a very large list of all of the blogs in their fair city. So, how useful is a great big list of blogs? We think it's much more useful if it has the ability to 'self-organise' around themes or topics that you might be interested in. More specifically, how can you segment a very large list of blogs so that you can find what you're interested in? Happily, we've developed such a mechanism within Inkybee … [Read more...]
Inkybee User Update: All your blogger outreach data and info in one place
Inkybee has always presented the best metrics for assessing the blogs you are interested in - audience reach, engagement, posting activity, social media followers, SEO variables, and more. Now we've added the ability to show and record lots more information on every blog, all in one place. Every blog now has a "blog details" button. Click on it and you'll see: 1 Social Media: The social media accounts associated with that blog, including new Klout and Kred data, plus the ability to add … [Read more...]