Delphian Ballistics have been using Inkybee to research the oil and gas sector and we've helped them use the results of this research to create a list of '50 of the best oil & gas blogs and news sites'. Why is this useful? Several reasons: They now know who the influencers are in their sector, in detail; They can use Inkybee outreach tools to keep track of their relationships with all of them; They can also get alerts for specific keywords that any of the bloggers mention; … [Read more...]
A Special Deal for Independent PR Pro’s
At Inkybee we've always championed the needs of smaller, independent agencies. Last month we formally took that a step further by announcing a partnership with Solo PR Pro, an organisation that provides heaps of helpful resources for independent communications consultants. If you are an individual PR (or marketing) practitioner, you can now get an amazing 50% off the price of Inkybee via Solo PR Pro. You can check out the deal here. We know that bloggers are a fast and reliable way of … [Read more...]
Inkybee: The new Toolbox for Influencer Research and Outreach
What do digital marketing pro's want? the ability to research their clients' sectors efficiently and effectively; the ability to demonstrate value to their clients; the ability to report to their clients simply and professionally; and the ability to manage everything in one, seamless interface. Which is why Inkybee has evolved to align with these needs and today we are pleased to launch a whole new toolbox to help digital comms pro's succeed. What's in the box? 1. A suite of … [Read more...]
How to find the best blogs on the Internet
Why are blogs important? Blogs have become the engine of the Internet. Look at it from the consumer perspective: 81% of the people online trust the information they read on blogs 61% of those people have made a purchase based on a blogger’s recommendation 63% of people are more likely to be influenced by a blog than a magazine to make a purchase. (Sourced from this great post on blogger outreach strategy by Neil Patel). The key message: People Trust Blogs The impact of this … [Read more...]
10 Top Tips for How to Pitch a Blogger Effectively
I'll be up front about this, Inkybee crossed a line this week: where they're publicly available, we're now showing the email addresses of bloggers to Inkybee users. We avoided this from the outset, but now our users can happily drop these addresses into their mail merge tools and spam the bloggers. Ouch! Well, that's an approach that we actively discourage as we educate and encourage our users to pitch bloggers in a personal, ethical manner. So why did we do it? The simple answer is … [Read more...]
How Blogger Outreach and Content Curation keep your Content Marketing Strategy Running
Photo credit: Ed Yourdon / Foter.com / CC BY-SA A couple of months ago, Sean Butler wrote an excellent piece on the Spundge blog explaining the value of Content Marketing, even for businesses that are not media-oriented. I loved this quote in particular: “Content marketing is a playground of ideas within which businesses can operate at low cost and high benefit”. Content Marketing has torn down the barriers. All of a sudden the little guys can compete with the big corporations. In days … [Read more...]