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Blogs provide a powerful way of getting your messages directly to a very targeted and engaged audience. But, you can’t just spam a blogger with your press release. Bloggers hate that! To help you through the process, we’ve written this free guide to give you all you need to reach out to bloggers effectively. We’ve taken great care to use techniques that bloggers actually like and that are proven to work.
Experts agree…
Gini Dietrich @ginidietrich
Everyone who does blogger relations MUST download this eBook. Now.
Arik Hanson @arikhanson
The e-book every PR agency should download now
Chris Abraham @chrisabraham
Have you read the free digital blogger outreach eBook by @ForthMetrics yet? A secret weapon of a book!
What you’ll learn by reading this guide
- How to set objectives for an outreach campaign
- How to research a campaign properly
- How to develop relationships with bloggers
- How to approach a blogger and what you can offer them
- How to optimise your approach
- How to track and measure your performance
- How to keep a ‘win-win’ relationship going
- All supplemented with loads of tools and resources